BRAND + IDENTITY
Brand audit 
Brand guidelines 
Brand system 
Brand voice 
Creative direction 
Creative operations
Fractional brand partner 
Icon system 
Iconography 
Messaging hierarchy 
Moodboard
page structure
Plugin 
Positioning
Style guide
Visual identity
Website audit 
Wireframe 

DIGITAL + TECHNICAL
AEO, Answer Engine Optimization 
AI-generated answers 
AI visibility
Alt text 
Accessibility
Answer engine
Canonical URL
Content strategy
Conversion
Core Web Vitals
Crawlability
Featured snippet
Headless CMS
Indexing
Keyword strategy
llms.txt
Metadata
Module system
Open Graph
Page speed 
Robots.txt
Schema
Search visibility
SEO, Search Engine Optimization
Site architecture
Structured data
Technical SEO
Topical authority
UX, User Experience 

TOOLS + PLATFORMS
CMS, Content Management System 
Craft CMS 
Figma 
Headless CMS
Webflow

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Insights

Glossary

Breadcrumbs

Wire Design Company Entity

Every brand and digital term defined clearly. From AEO to visual identity, no jargon. A reference for leaders building something worth seeing.

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keywords

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robots

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