Open graph

Open Graph is a protocol that controls how a webpage appears when it is shared on social media platforms like LinkedIn and Facebook. Open Graph tags define the title, description, and image that appear in the link preview. Without Open Graph tags, social platforms pull whatever content they find first, often producing an incomplete or misrepresenting preview. Well-configured Open Graph tags ensure every shared link looks intentional and on-brand.

See also: Metadata · Technical SEO · AI visibility