Moodboard

A moodboard is a visual reference tool used early in a design or brand engagement to establish the aesthetic direction of a project before any original work is created. It typically includes images, color palettes, typography samples, textures, and other visual references that communicate a feeling or direction. A moodboard is a communication tool, not a deliverable. Its job is to align expectations before production begins.

See also: Creative direction · Style guide · Visual identity