Visual identity

Visual identity is the collection of design elements that make a brand visually recognizable: logo, color palette, typography, imagery style, and graphic elements. Visual identity is the visible expression of a brand's positioning and values. It is what people see before they read a single word. A strong visual identity is consistent, scalable, and meaningful, built to work across every format a brand appears in.

At Wire Design Company, visual identity is built on top of strategy, not in place of it.

See also: Brand system · Brand guidelines · Creative direction