Keyword strategy

Keyword strategy is the process of identifying the specific words and phrases a target audience uses when searching for information, products, or services, and deliberately incorporating those terms into website content, page titles, and metadata. A strong keyword strategy balances search volume, competition, and relevance — prioritizing terms that are both achievable to rank for and genuinely aligned with what the business offers.

See also: SEO · Topical authority · Content strategy · Technical SEO