Schema

Schema, also called schema markup or structured data, is a standardized code added to a webpage that helps search engines understand the content and context of that page. Schema can tell a search engine that a page contains a FAQ, a product, a person, a review, a local business, or an event. This enables richer search results like featured snippets, knowledge panels, and star ratings. Schema is a key component of both SEO and AEO strategy.

See also: Structured data · AEO · SEO · Technical SEO · llms.txt