Featured snippet

A featured snippet is the boxed answer that appears at the top of a Google search results page, above the regular list of links. It is pulled directly from a webpage that Google determines best answers the search query. Featured snippets are one of the highest-visibility positions in search and are a common target for both SEO and AEO strategy. Content that answers a question directly and concisely in a well-structured format is most likely to earn a featured snippet.

See also: AEO · SEO · AI-generated answers