Topical authority

Topical authority is the degree to which a website is recognized by search engines as a trusted, comprehensive source on a specific subject. It is built by consistently publishing high-quality, interlinked content that covers a topic in depth by answering the full range of questions a visitor might have. Sites with strong topical authority rank more easily for new content in their subject area because search engines already trust them on that topic.

See also: Content strategy · SEO · AEO · Keyword strategy