Website audit

A website audit is a comprehensive review of a website's performance, structure, content, and visibility. It evaluates how well the site is ranking in search, how visitors are navigating and converting, whether technical issues are limiting performance, and whether the content and messaging are aligned with the business's goals. A website audit typically results in a prioritized list of findings and recommended next steps. 

At Wire Design Company, the website audit is conducted as part of the brand and site audit, because brand and digital performance are reviewed together, not separately.

See also: Brand audit · SEO · Technical SEO · Conversion