Speaking
Actionable knowledge worth bringing to your room
Keynotes and hands-on workshops with
a live demo, so your audience sees how the work gets made.
Signature topics
One Foot Human, One Foot Digital
AI and critical thinking for teams at any comfort level
Great AI work starts before the first prompt. Kristi shows how she applies critical thinking first, then opens up the brand strategy system she runs live inside Claude. What we cover:
- What a brand strategy is, and how to build your own
- A Claude project that remembers your work and speeds it up
- llms.txt and your website's welcome kit for AI search
- How AI search weighs news, PR, and referral sites, and why being visible matters
- The other AI tools Kristi uses for video editing and web design
Take-home: a checklist for your brand and AI setup
Refresh or Rebrand?
A hands-on workshop for leaders deciding what their brand needs
Anyone can generate a logo in seconds. Knowing whether your brand needs a refresh (polishing the look you have) or a rebrand (rethinking who you are and how you show up) is the harder call. Feeling brave? Bring a brochure, website, or pitch deck, and Kristi will show you in real time how these decisions get made.
Take-home: the Refresh or Rebrand questionnaire
Websites Without the Mystery
For the people responsible for the website
For anyone who inherited the website overnight and now sits in meetings with developers, making decisions about the most important sales tool the company has. Kristi translates site architecture, SEO, and AI search into plain language, then opens a real client site, before and after, to show what changed and why. Along the way, she shares the patterns she sees most often and the simple upgrades that make a real difference.
Take-home: a plain-language website reference
Custom talks available on request
“Over the years, I’ve had the pleasure of hearing Kristi give talks to both professionals and students. She always brings a tailored presentation full of practical tips and inspiring advice. She generously shares what she’s learned over her career that people find relatable and motivating. No matter who she engages with, people get a real-life demonstration of what it takes to be a successful professional.”
What Your Audience Will Leave With
- The real process
A live walkthrough of how the work gets made, with nothing held back. - Insider knowledge
What works, what quietly underperforms, and why. - Tools to put to work
A take-home checklist and the resources Kristi uses with clients.
Formats and Availability
Formats Availability
- Keynote or talk
50 to 60 minutes, with a live process demo and Q&A. - Extended workshop
2 to 4 hours. A deeper dive with hands-on, collaborative working time. - Juror
Competition, awards, and exhibit judging. - Travel
Based in Sioux Falls, South Dakota. Midwest by road, nationwide by air.
Speaker Bio
For event programs and introductions
Kristi Wire is the founder of Wire Design Company, a brand and digital strategy practice based in Sioux Falls, South Dakota. For nearly two decades, she has helped established companies build their brand and digital presence as one connected system. She speaks on applying critical thinking to AI, knowing when to refresh or rebrand, and demystifying the website for the people who own it, with a live demo in every session. Her work has been recognized by Fast Company, the Webby Awards, and LogoLounge.
Photo: Maddie Peschong
Previously spoken at and featured in
Previously spoken at featured in
Refresh or Rebrand?
Business Sense Workshop · Greater Sioux Falls Chamber of Commerce
Apr 6 • Register now
Brands That Breathe
Skillshare workshop • Startup Sioux Falls
Read article + watch recording
Ep. 12 Kristi Wire
Frame One Podcast
Watch the episode
Yes. Every presentation is shaped around your audience and event goals. Before the event, I ask a few questions about who's in the room and what they need, so the content resonates where it matters most.
Calm, curious, and visual. I use storytelling and clear frameworks to make complex ideas simple, and I show real work live.
Keynotes, talks and extended workshops range from $1,500 to $5,000+. Travel is added for events outside the Sioux Falls area. Reduced rates are available for nonprofits and education.
Yes. Virtual and hybrid sessions include the same live demo and Q&A. I'll test the setup with your team ahead of time so everything runs smoothly.
Three to six months is ideal, especially for fall events. Reaching out early gives us the best chance to make it work.
Yes. I can share slides ahead of time for review. My bio, headshot, and one-sheet are available to download above.
A projector or large screen, a reliable microphone, a strong internet connection for the live demo, and a short brief on your audience and goals before the event.