Brand audit

A brand audit is a comprehensive review of how a business presents itself across every touchpoint: its visual identity, messaging, digital presence, and consistency. The goal is to identify what is working, what is unclear, and where the biggest opportunities are. A brand audit typically results in a prioritized roadmap of findings and recommendations.

At Wire Design Company, a brand and site audit is the most common starting point for a new engagement. It gives both parties a clear picture of where to focus before committing to a larger scope.

See also: Brand system · Website audit · Visual identity