Content strategy

Content strategy is the planning, creation, and management of content to achieve specific business goals. It covers what topics to write about, who the audience is, what format the content should take, how it will be distributed, and how its performance will be measured. A strong content strategy is built on audience understanding, keyword research, and a clear sense of what the business is trying to communicate over time.

See also: SEO · AEO · Topical authority · Messaging hierarchy