About
I lead the strategy and do the design
Usually those are two different people, at two different companies.
A great brand is functional first. It works across every format, holds up under pressure, and carries meaning that goes beyond how it looks. What looks like a brand problem is often a communication and systems problem. I find what's actually broken and build around it.
Work recognized by Fast Company, the Webby Awards, and LogoLounge, across brand strategy, logo design, and website design.
LogoLounge 14
Internationally published logo design
Webby Awards
Best sports app on the internet Award
Who I work with
- Established businesses scaling past founder-led marketing
- Leaders who need an outside view of their own brand
- In-house creative, marketing, and digital teams
Most brand strategists stop at the brand identity. Most web designers stop at the site build. I do both, understand how they connect, and work with you until your strategy is fully visible across every touchpoint.
Experience Across 30+ Industries
Healthcare and Wellness
Healthcare Wellness
Education and Training
Education Training
Speaking
Wire Design Company is based in Sioux Falls, South Dakota. Most of our work happens virtually through video calls, shared documents, and online collaboration tools. In-person sessions are available if you're local and I'm open to travel for the right engagement.
Most agencies separate strategy from execution. I lead both. Every visual decision connects back to the thinking behind it and nothing gets lost between disciplines. When your project calls for web development, photography, videography, or print, I bring in trusted specialists: the strategic and creative leadership stays with you throughout.
You invest when you trust the outcome. You value quality, think long-term, and want a partner accountable for results, not a vendor taking briefs. If you're scaling, in transition, or know something could be working better, a brand and site audit is a clear place to start.