About

About - Kristi Wire | Wire Design Company

I think at the consulting level execute at the studio levelNearly two decades noticing what most people walk past: The patterns in how businesses communicate and grow.

Outcomes first, deliverables second

That thinking runs across two connected systems:

  • Your brand How it's positioned, expressed, and kept consistent.
  • Your digital presence how you're built to be found and experienced online.

What's harder to see is how they connect. That's what I find, and what I build around.

Some clients bring me in for a defined phase; others keep me close for the long haul. Either way, you get a senior strategic and creative partner who builds around the outcome you're after.

Wholly Kicks before after mobile

What intentional work makes possible

One week after I relaunched the brand and digital presence for Wholly Kicks, a nonprofit, the US Women's Volleyball Team found them organically online and donated 250 pairs of shoes. No paid media or connections, just intentional strategy and design.

Waldner Farms selected for LogoLounge 14

LogoLounge 14

Internationally published logo design

Out of
30,000 Entries 60+ Countries
Award mojo sports app

Webby Awards

Best sports app on the internet Award

Out of
13,500 Entries 70+ Countries

Who I work with

  • Businesses ready to operate at the next level
  • Leaders who want an outside view of their own brand
  • In-house creative, marketing and digital teams in transition

I bring in trusted experts when necessary. I'm involved from the first conversation to the final hand-off.

Smiling woman sharing her design knowledge with client

30+ Industries Served

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Healthcare Wellness

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Education Training

Speaking
Available for talks and live demos on brand strategy, AI, and how websites work.

Wire Design Company is based in Sioux Falls, South Dakota. Most of our work happens virtually through video calls, shared documents, and online collaboration tools. In-person sessions are available if you're local and I'm open to travel for the right engagement.

Most agencies separate strategy from execution. I lead both. Every visual decision connects back to the thinking behind it and nothing gets lost between disciplines. When your project calls for web development, photography, videography, or print, I bring in trusted specialists: the strategic and creative leadership stays with you throughout.

You invest when you trust the outcome. You value quality, think long-term, and want a partner accountable for results, not a vendor taking briefs. If you're scaling, in transition, or know something could be working better, a brand and site audit is a clear place to start.