Waldner Farms Rebrand
From Family Farm to Award-Winning Produce Brand
With a new plot of land and a growing business, the Waldner family modernized their brand and introduced new locally grown products. We delivered a cohesive food packaging system, bold typography, and an intentional color palette to create a fresh, recognizable presence in store and online.
- Published in LogoLounge 14
- Selected from 30,000 entries
A Successful Logo Sticks to its Roots
By incorporating Waldner Farms’ three signature vegetables in a plump, playful style, we created a family of logos for any context:
- Circle badge for most instances.
- Horizontal logo for wide layouts.
- Stacked logo for narrow spaces.
- Icon for small applications.
+ Additional color variations to spice up the brand.
On Point Packaging
From the online shop to the farm stand, the packaging system emphasizes color, consistency, and quality, unifying everything from two-tier popcorn packs to coordinated product labels.
Wearing Local with Pride
Waldner Farms is family and community focused. We partnered with a local print vendor to create shirts for sale and giveaways at the farmers market and other local events. Today, the brand continues to grow with new ideas and community events.
"We really like working with Kristi at Wire Design Company! It all started with a need for a new logo for our fresh produce farm in Webster, SD. We loved what she came up with and she has since helped with signage, packaging, shirts and more. Highly recommended!"
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