Sioux Falls Area Running Club
Rebrand & Apparel
Reinventing the Running Club with Local Trail Mascots
Sioux Falls Area Running Club, a 20+ year non-profit running organization, asked us to create a creative mascot initiative to enhance their existing brand and increase race participation. By incorporating elements of their legacy with a new Sioux Falls branded twist, we devised a plan to bring excitement and energy to the club and their trail races.