Investment

Worth the investment

Scoped to what you need. Ranges vary by engagement. Most begin with a brand and site audit and grow from there, into a brand identity system, a website, or an ongoing partnership.
  1. Strategy first. The design begins once we are aligned on what it needs to say.
  2. Made for you. Your brand is designed from scratch, not adapted from a template.
  3. Built to last. Every decision looks five years ahead and grows with your business.

Triangle down mobile

Brand site audit

A comprehensive review of your brand and digital presence. Concrete findings across strategy, design, messaging, and SEO/AEO. You leave with a prioritized roadmap, quick wins, and light-lift implementation: technical files written and configured on your website, approximately two to four hours of setup included.

Up Arrow White Wire Design Company

One-time: $1,870

Prioritized roadmap and quick wins delivered within one to two weeks of kickoff.

Up Arrow White Wire Design Company

Quarterly: $870/Quarter

Ongoing access with a one year minimum. A consistent strategic eye as you grow.

Up Arrow White Wire Design Company

What's included

Findings and roadmap, SEO and AEO findings, visual guidance: logo, color, and font recommendations, voice guidance: naming, tone of voice, and messaging direction, accessibility notes, 4-plus page prioritized checklist, quick wins, and light-lift implementation: llms.txt, robots.txt, and schema markup.

Logo design brand identity systems

Up Arrow White Wire Design Company

Logo + identity: $4,200 to $10,000

Logo, variations, and style guide for businesses ready to show up with clarity. Includes preliminary logo exploration and organized asset delivery.

Up Arrow White Wire Design Company

Full brand identity system: $10,000 to $35,000+

Positioning, identity, messaging, creative direction, and guidelines built for scale. Everything your team needs to execute consistently across every channel.

Up Arrow White Wire Design Company

Brand + digital partnership: $25,000 and up

Brand system plus website, digital presence, and ongoing care. Built for businesses ready to invest in the full picture.

Website design digital presence

Up Arrow White Wire Design Company

Single-page site: $3,000 to $10,000

Strategy, design, and copy included. Timeline varies by scope. Typically one to two weeks.

Up Arrow White Wire Design Company

Full website build: $20,000 to $65,000+

Multi-page site with a flexible module system. Strategy, design, copy, and development included. Typically launches in sixteen weeks.

Up Arrow White Wire Design Company

E-commerce: $45,000 to $100,000+

Pricing confirmed at kickoff based on product volume and integration needs.

Annual hosting, licensing, and maintenance for full websites runs approximately $1,500 to $2,700, billed separately at launch. Single-page sites run approximately $30/month. Domain registration is handled by the client. I provide guidance on setup and make sure everything is connected correctly before launch.

Ongoing care

Structured in phases with defined milestones and direct access throughout.
Up Arrow White Wire Design Company

Monthly retainer: $2,000 to $10,000/month

Ongoing embedded partnership. Scope and cadence shaped around your business and goals.

Up Arrow White Wire Design Company

Quarterly check-ins: $870/quarter

A strategic review every three months. Data, priorities, and next steps in one focused session.

Up Arrow White Wire Design Company

As needed: Scoped per project

Some clients return a year or two later ready for the next phase. That works too.

Most engagements begin with a brand and site audit, which gives you a prioritized roadmap and a clear starting point before committing to a larger scope. If you already know what you need, we can start there directly. The first conversation is a good place to figure it out together.

Scope changes happen. If something shifts during a project, I mention it early, we talk through options, and I send an updated proposal before any additional work begins.

Yes, every engagement includes a signed proposal that covers goals, scope, deliverables, roles, timeline, and total investment. It protects both of us and sets clear expectations from the start.

A 50% deposit is due at signing, with the remaining balance due upon final delivery. Invoices unpaid after 30 days are subject to a 5% late fee.

ACH and check are the preferred payment methods with no additional fees. Credit card is accepted with a 3% processing fee applied to each transaction. Over the course of a full engagement, credit card processing fees can exceed $600. ACH and check payments keep every dollar working for your brand.

Yes, Wire Design Company partners with clients nationwide. Most of the work happens virtually through video calls, shared documents, and online collaboration tools. In-person sessions are available for clients in the Sioux Falls area, and I am open to travel for the right engagement.