Brand System · Food + Agriculture
From family farm to award-winning produce brand
With a new plot of land and a growing product line, the Waldner family was ready for a brand that matched where the business was going. I delivered a cohesive food packaging system built around bold typography and an intentional color palette, fresh and modern, rooted in the farm's local identity. The kind of presence that earns trust before a customer ever reaches for it.
LogoLounge 14
Published in global design book
30,000
Entries the work was selected from worldwide
7 Year
Partnership, 2019 to present
A Successful Logo Sticks to its Roots
By incorporating Waldner Farms’ three signature vegetables in a plump, playful style, we created a family of logos for any context:
- Circle badge for most instances.
- Horizontal logo for wide layouts.
- Stacked logo for narrow spaces.
- Icon for small applications.
+ Additional color variations to spice up the brand.
On Point Packaging
From the online shop to the farm stand, the packaging system emphasizes color, consistency, and quality, unifying everything from two-tier popcorn packs to coordinated product labels.
Wearing Local with Pride
Waldner Farms is rooted in family and community. Working with a local print vendor, I created apparel for sale and giveaways at the farmers market and local events, giving the brand a presence people could wear and share.
"We really like working with Kristi at Wire Design Company! It all started with a need for a new logo for our fresh produce farm in Webster, SD. We loved what she came up with and she has since helped with signage, packaging, shirts and more. Highly recommended!"
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