Sioux Falls Area Running Club Rebrand & Apparel
Mascot Refresh Drove 76% Race Growth, 2 Years Running
The 20+ year nonprofit asked for a creative mascot initiative to energize the brand and grow participation. Wire Design Company blended legacy elements with a Sioux Falls twist to create a system that showed up everywhere: races, apparel, social and the website. The result was a more recognizable club identity and sustained growth across back-to-back seasons.
76% increase in race participation 2 years in a row
1,800%+ increase in social engagement in 3 months
3 Months After Posting New Social Media Graphics
1,800%+ Engagement Increase on Facebook Instagram
To promote trail race events, Wire Design Company created a social media graphics library and Sioux Falls Area Running Club’s Communications chair posted daily. Between eye-catching graphics and consistent posting on Facebook and Instagram, the 1,800% engagement rate was achieved without spending any money on social media advertising.
What We Produced
76% Increase in Race Participation 2 Years in a Row
When partnering with Sioux Falls Area Running Club to roll-out their updated trail series rebrand.
"Awesome to work with in every way. Kristi's communication shows her professionalism and dedication to make sure our nonprofit organization was completely happy with the design process and the end results."
See Next Project